...career marketing consultants to Marketing Professionals
      
Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals.

Marketing is also a matter of common sense, a sense of realizing what it is about the product that makes it unique and of value to the customer. Likewise, marketing professionals must be able to turn the product into an item demanded by the market.

And so is managing your career. Your job is to respond to change by taking advantage of it. In an environment where marketers are downsized or terminated at a rate well above the average, you must prove yourself more than simply “competent” to find any kind of job security.
 
A common thread of events and circumstances often force a search for a new career position:
 

A product line dropped

Downsizing or Rightsizing occurs

Personality Conflicts

No Longer Challenged

No Promotions or deserved raises

Forced Retirement

  
How you react to these events determines your financial future, and to some degree, your happiness.

Too many marketers delay vital decisions by reacting slowly to such changes or industry pressures, even when they are recognized. Why?

  • Uncertainty about where to apply their skills next
  • Stereotyped by age or industry experience
  • Unsure of their worth in the marketplace
  • Fear of rejection

Marketing professionals must be creative, confident and tough when conducting a career move.

Hoping that to land one of the rarely advertised marketing positions in this ultra-competitive field is often an exercise in futility. Another approach used by marketers is moving between competitors within an industry, but the growing risk of this approach is that seasoned professionals are getting pigeon-holed, thereby making moves involving significant responsibility and income changes very difficult.

A recent study provided the following results:

 
63% of marketing executives said they interviewed
candidates for staff positions three times or more before hiring.

55% of executives surveyed said competition among marketing
professionals is markedly higher now than 10 years ago.
 

Whether trying to promote, advertise, or sell any product,
you will never be successful by appearing average.

Is there marketplace demand for you?  

 

©2004 R.L.Stevens & Associates, Inc.